How Much Can You Pay Per Lead?
Plug in your job value and close rate and see your maximum cost per lead, the leads you need and the ad budget that hits your revenue goal.
- 100% free, no credit card
- 5-page PDF, easy to print
- Instant download
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Most contractors judge marketing by cost per click or cost per lead. That's how good campaigns get shut off and bad ones keep running. What matters is how much you can pay to win a job and still make your margin. Once you know that number, you can outbid competitors who are guessing.
What's inside
5 pages you can use today
Most contractors judge marketing by cost per click or cost per lead. That's how good campaigns get shut off and bad ones keep running. What matters is how much you can pay to win a job and still make your margin. Once you know that number, you can outbid competitors who are guessing.
- The 6 numbers you need
- Step-by-step worksheet
- Worked example
- Quick lookup table
- The two levers that change everything
How it works
- 1
Fill in the form
First name, email and phone. It takes 20 seconds.
- 2
Download it instantly
The calculator opens right away, and we email you the link so you have it later.
- 3
Put it to work
Use it on your own, or book a free call and we'll help you apply it to your business.
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Yes. No credit card, no trial, no catch. Fill in the form and the calculator downloads right away.
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