Service
Paid Advertising
Ad spend aimed at your service area, tracked down to the phone call, not vanity clicks.
If you've run ads before, you already know the frustration: money spent, clicks reported, and no clear line to an actual booked job. That gap (ad spend that can't be traced to revenue) is the single biggest reason contractors give up on paid ads entirely. It's usually not that ads don't work for home services; it's that nobody wired up tracking down to the phone call, so there's no way to tell a good campaign from a wasted one. Raid builds the campaign and the tracking together, so every dollar can be traced to a call or a form fill, not just an impression.
- $4.66
- average cost per click on a contractor search ad, industry-wide
- 3–8x
- typical ROI range for well-tracked home-service ad campaigns
- 10–20%
- typical agency management fee as a share of ad spend
Industry averages, not a promise of specific results.
What's included
- ✓Google and Meta ad campaigns built for your service area, not broad, wasteful targeting
- ✓Call and form-fill tracking on every campaign, so you see cost per lead, not just cost per click
- ✓Landing pages built to convert, not a link to your homepage
- ✓Ongoing bid and budget management, shifting spend toward what's actually booking jobs
- ✓Clear, plain-English reporting tied to leads and revenue, not impressions
How it works
1. We set the target
We define the trades, towns, and job types worth paying for based on your margins.
2. We launch and track
Campaigns go live with call and form tracking wired in from day one.
3. We optimize
We cut what isn't working and put more budget behind what's actually booking jobs.
Who it's for
HVAC (Air Conditioning & Heating)
When an AC dies in a Florida summer, the homeowner calls whoever ranks first, make sure that's you.
Roofing Installation & Storm Restoration
Storm season creates a flood of leads overnight, you need a site and phone line that can handle the surge.
Plumbing, Drains & Water Treatment
A burst pipe doesn't wait for business hours, neither should your ability to answer the call.
Electrical Services & Generator Installation
From panel upgrades to generator installs, homeowners research online before they call, show up first.
Impact Windows, Doors & Hurricane Protection
Hurricane season drives urgent, high-ticket searches, your marketing needs to be ready before the forecast turns.
Pricing
Management is quoted for your market. Ad spend is separate, stays in your control, and is billed directly by Google or Meta, never marked up.
See every plan →FAQ
Most engagements kick off within a week of the first call, and campaigns can go live within days of that.
Ready to get more jobs on the books?
Tell us about your business and we'll put together a plan built around your trade and service area.