Resources
Free playbooks for contractors
16 checklists, scripts, guides and templates to get more calls from Google, your website, your ads and your phone. Free, no fluff.
The 21-Point Map Pack Checklist
Homeowners call the three businesses in Google's Map Pack first. Run your Google Business Profile through these 21 points and make sure one of them is you.
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15 Leaks That Kill Calls From Your Website
If people visit your site and leave without calling, your site is leaking jobs. Find every leak in 20 minutes with this checklist.
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The Review Machine
Reviews decide who gets the call. This system gets happy customers to leave 5-star Google reviews without you chasing them.
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Don't Spend $1 on Ads Until You Check These 20
Most contractors who say "ads don't work" launched before their offer, landing page, tracking and follow-up were ready. This checklist makes sure your first dollar works.
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10 Facebook Ads That Book Jobs
Fill-in-the-blank ad templates for roofing, HVAC, plumbing, remodeling and every other home service trade. Add your city and offer, pair with a real photo, and launch.
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Turn Dead Estimates Into Booked Jobs
You already paid to get those estimates. These copy-and-paste texts and emails bring homeowners back without sounding pushy.
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The Phone Script That Books the Estimate
Your ads and Google profile make the phone ring. This script makes sure whoever answers turns the call into a booked appointment.
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The 12-Month Contractor Marketing Calendar
Know what to promote every month so your schedule stays full in the slow season, not just the busy one.
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Contractor Marketing 101: Get to $1M Without Angi
The complete plan for building your own lead flow, from your Google profile to paid ads to follow-up, written for busy contractors.
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The Shared Leads Trap
If you pay for leads that go to 3 to 5 other contractors, you're competing on price before you even call. Here's how to get leads that only come to you.
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Local SEO for Contractors: Rank in 90 Days
A week-by-week plan to show up when homeowners search "[service] near me", without paying for every click.
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12 Questions to Ask Before You Hire an Agency
A lot of contractors have been burned by marketing agencies. Use these questions to separate the good ones from the bad ones before you sign anything.
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The 5-Minute Marketing Audit
The self-audit contractors use to find the 3 biggest things holding back their calls, plus a free personal video audit recorded by the Raid team.
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How Much Can You Pay Per Lead?
Plug in your job value and close rate and see your maximum cost per lead, the leads you need and the ad budget that hits your revenue goal.
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What's Holding Your Business Back?
Answer 10 questions, get your Growth Score, and find the one bottleneck to fix first.
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How You Stack Up Against Your Top 3
A side-by-side snapshot of your Google ranking, reviews, website and ads against the three contractors winning the most jobs in your area.
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